By the end of the day today you should have written and submitted 20 new articles to article directories. So what is your purpose in marketing these articles? And where does your purpose come into play? In your resource box, of course. So, before you submit any new articles to article directories, figure out what your purpose is. What do you want readers to do when they click on that link in your resource box?

If your only call to action in your resource box is for readers to visit your blog or website, then you’re probably disappointed that you aren’t getting more clients or customers from your articles.

However, if your call to action says something like “visit my website and find out how to receive two free e-books for writers/widows/nature lovers/you name it here,” then you’re probably thrilled at the way your mailing list is growing, and you’re making good use of your articles.