Article marketing is a great way to generate traffic to your website or blog.
And, if that’s ALL you’re after, then all you need to do is write quality articles that will appeal to a specific (niche) market. Then, in the resource box at the end of each article, include some compelling reason for readers to click on a link that will take them directly to your website.
However, if you’re like most people who are using article marketing as a way to generate new customers or clients - and not JUST more traffic - you might be better off leading readers back to a squeeze page instead of your website or blog.
I know what you’re wondering - Why is that?
Well, the reason is this. Generally, people don’t buy from a website or blog on the first visit. They must get to know, like, and trust the business person who owns that site before they feel comfortable and confident enough to purchase products and/or services from him online. This comfort and confidence doesn’t usually happen instantly. It takes time.
The way most people get to know, like, and trust someone who is doing business on the internet is by signing up for this person’s mailing list.
Okay, so now you’re thinking - But I have an opt-in box on my website or blog. People can sign up for my mailing list right there.
But here’s the problem with that. There are probably OTHER things visitors can get distracted by at your website. You might have interesting and informative articles for them to read, an engaging video for them to watch, or even a short audio they can listen to. Before they know it, they’ve finished visiting your site without ever opting in to your list. And they may never return to the site, so you’ve lost them as a customer or client forever.
But with a squeeze page, your visitors won’t get distracted because all a squeeze page is designed to do is get people to sign up for your list.
Here are links to one of my websites and one of my squeeze pages to help illustrate my point:
My website for The Working Writer’s Coach:
www.workingwriterscoach.com
My Squeeze Page for My Build Your Business Write Mailing List for Freelance Writers:
www.fearlessfreelancewriting.com