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Jan 08

Writing for Free – A Means to an End

by Karen Cioffi

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I have come to the conclusion that the most time consuming aspect of writing is keeping up with all the useful information that is made available through everywhere from business sites to personal blogs. It seems everyone is offering free information. I have already spent entire days just surfing through sites and reaming ideas, strategies, tips, and so on. It really is endless.

In the writing world everyone tries to and actually needs to keep their work and names visible. Providing information is a primary means of accomplishing this. New blogs are popping up everyday with free tips and advice. The blog has become a great vehicle to bring you to the reader. It is an excellent way to show readers what you have to offer. The information you provide will hopefully not only draw readers, but keep them coming back for more. Using my own blog as an example, I found that if I don’t offer beneficial information along with the hosting blogs I do, I lose followers.

Another vehicle to bring you to the reader is the free online magazines. This is where you can write articles and actually have them published – you don’t get paid, but you do get published. While it does not have the credibility of paying markets, it is a great way to hone your craft and increase your visible.

One more source of visibility is writing guest blogs or articles for other blogs or sites. Often the writers are looking for new and fresh content for their sites or newsletters. If the offer arises take advantage of it, or ask bloggers if they would be interested in a guest blog from you.

Every marketing teleseminar and workshop I have been to encourages writers to offer information through blogs or free online magazines. According to marketing experts the name of the game is visibility. Free information draws readers. I can confirm that this is true because I make it a point to attend all the free teleseminars and teleclasses I can. The businesses that offer this free information want to draw you there so they can sell you their services. This is understandable. It is a win-win situation; they acquire some new customers and you, whether you take advantage of their services or not, receive valuable information. But, to what extend should a writer offer their services for free?

While taking this path of visibility it’s important to remember that submitting to free ezines or guest blogging is not just a lack of financial gain, it’s the time loss incurred while preparing these articles and blogs. This is what the accounting field calls the “opportunity cost.” Always weigh the cost of one action over another in regard to money, time, and effort.

Since it does have a valuable use, the best strategy is to start out offering free tips and articles until you can provide your own expert information and advice. It’s important to remember that this free information will draw readers and show them that your posts and articles are a source of useful data. Once you feel comfortable enough that the information you are providing is of substantial value you can offer it in the form of ebooks, newsletters, teleseminars or other means for a fee.

You should be aware that even when you reach this point, it’s still a good idea to publish articles in the free ezines for continued visibility and as a means of drawing new readers/customers to your sites and services. And, don’t forget that while you’re providing free information you can also be submitting articles to paying markets.

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Karen Cioffi is an author and freelance writer; the creator and manager of VBT Writers on the Move; co-moderator of a children’s critique group; a reviewer for BookPleasures.com; a reviewer for Muse Book Reviews; and on the team at DKV Writing 4 U (dkvwriting4u.com). Sign up for the free monthly newsletter and get two free e-books. You can also find articles about writing and marketing on her blog at: http://karenandrobyn.blogspot.com.

Jan 03

Today’s Article Writing Tip

Well, it’s Day 2 of the HAHD Marathon Challenge.

How are you doing?

Did you manage to write an article yesterday and an article today?

Here’s a tip that has really helped me: Over the weekend, make a list of topics you will write articles about in the coming week. That means, if you want to write an article every day of the week, over the weekend you need to make a list of 7 article topics.

Make a list

To me, the hard part of article marketing is deciding WHAT to write about. Once I’ve got that figured out, the actual article doesn’t take long to write. When I make my list for the week during the weekend, all I have to do every morning is look at the list and decide which of the 7 topics I want to write an article about that day.

Try it!

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Be sure to register for our free 21 day e-course: Effective Article Marketing by filling in the boxes in the top right sidebar of this page.

Jan 02

Today’s Article Writing Tip

article writing

Today is Day 1 of the 100 Articles in 100 Days Marathon Challenge.

I know that, to many people, writing 100 articles in 100 days, which basically means writing a new article every day for the next 3 months, seems almost impossible. Yet, once you get in the habit of writing an article every day, you’ll be surprised that it isn’t nearly as difficult as you thought it was going to be.

But here’s my tip for today - write your article first thing in the morning, before you do anything else.  Okay, you might want to drink a cup of coffee first and maybe even get dressed. But then, write your article.

If you write your article first thing every morning, you won’t have to worry about it for the rest of the day. You’ll be finished. Plus, you’ll feel very productive for the entire day.

Try it!

Jun 07

Don’t Forget Your Call to Action

action!If you’ve accepted our current article challenge, by now you should have many new articles posted to various article directories. So what is your purpose in marketing these articles? And where does your purpose come into play? In your resource box, of course. So, before you submit any new articles to article directories, figure out what your purpose is. What do you want readers to do when they click on that link in your resource box?

If your only call to action in your resource box is for readers to visit your blog or website, then you’re probably disappointed that you aren’t getting more clients or customers from your articles.

However, if your call to action says something like “visit my website and find out how to receive two free e-books for writers/widows/nature lovers/you name it here,” then you’re probably thrilled at the way your mailing list is growing, and you’re making good use of your articles.

Jun 05

Ebooks: The Easiest Way to Start Internet Marketing

by Ray Johnson

Ebooks: The Easiest Way to Start Internet MarketingYou might be considering becoming an internet marketer. But I’m sure you have some trepidation. You are probably thinking that you don’t have anything to sell. That’s the easiest problem to solve. You can start with the easiest item to sell, ebooks.

Ebooks belong to a product group called information products. There are several types of information products. Along with ebooks, there are audio products and video products. They are called information products because that is what they contain, information about some subject that a specific group or niche is interested in.

Ebooks are an easy way to start out online for a number of reasons. They are readily available. You can find collections of ebooks that come with resell rights. When you purchase ebooks with resell rights, you can sell them and keep all of the proceeds for your sales. There is no royalty or anything else you have to pay. Whatever you sell them for becomes your money.

Another reason ebooks are a good way to start an online business is because there is no physical inventory. You do not have to store ebooks. They reside on your computer, they are just computer files. Once you have them, you have them, no need to restock. You will never run out no matter how many you sell.

If you were selling a physical product, you would need to ship it out when a sale is made. That means that you would need to pack it, post it and take it to the post office. Ebooks require no effort on your part to deliver to your customers. The entire sales process can be automated so that you don’t have to do anything when a sale is made. The automated system will send an email to the buyer with the ebook attached or the system will send an email with instructions explaining to the buyer how to log on to the internet to download their purchase.

Ebooks can be sold a number of different ways. You can set up your own website, with your own domain, and sell them from there. Just starting out, it might be easier not to have your own site. The easiest way to start selling ebooks is on eBay.

EBay is the largest marketplace in the world. EBay claims that during any month, one third of all internet traffic stops at eBay. Ebay may also be the largest ebook marketplace. Approximately two thousand ebooks are sold on ebay each day. Forty six percent of all ebooks listed sell.

It is very easy to set up an eBay selling account. You can do it in minutes and be online with your ebooks for sale almost instantly. Ebay also makes it easy to set up your own ebook store. You could list literally hundreds of ebooks at practically no cost.

If you really want to get into online marketing, the easiest way to do that is to sell ebooks. The fastest way to get up and running is to sell ebooks on eBay. You can literally have an ebook business up and running in minutes. So what are you waiting for!

To find out how you can INSTANTLY receive your own product, and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller: http://www.ezsellebooks.com

Article Source: http://EzineArticles.com/?expert=Ray_Johnson
http://EzineArticles.com/?Ebooks:-The-Easiest-Way-To-Start-Internet-Marketing&id=941590

Jun 04

Make the Most of Keywords

Dan GoodwinToday’s tip comes from Dan Goodwin.

Here’s Dan’s Tip:

I’ve recently come across Keyword Discovery which has given me lots of new material in terms of raw keywords in my niches and ideas for article titles.

There are two great tools within Keyword Discovery I use (so far - there’s loads more to it as well) -

1. Keyword Search - http://www.keyworddiscovery.com/search.html

Here you type in your keyword or keyword phrase. For example, “creative writing” is one of mine, which then gives a list of 100’s of keywords. In the free version you get the first 100 keywords, sign up if you want more than 100…

Bonus tip - Remember if for example one of your keyword phrases is “creative writing”, then if you write articles with the phrase “creative writing tips” say, people searching for BOTH of these two phrases will find your articles.

If someone types “creative writing tips” in a search engine, your article should show up.

If someone types “creative writing” in a search engine, your article will also show up, as it contains this phrase.

Of course WHERE your article shows up in both searches obviously depends on how many articles you have written with those keywords, how much competition there is and so on.

2. Top keywords - http://www.keyworddiscovery.com/index.html

This is a very useful feature to dig down into categories and find the top keywords. On the left column, click on Top Keywords and you’ll see the top keywords searched for in all categories. Then click on one of the categories on the left to see the top keywords in that category.

For example, I clicked on “Arts”. Then click on on of the new categories on the left to go deeper and more specialised. I clicked on “Writers Resources”.

Going down another level, I clicked on “Writing Exercises”. You can see here that “creative writing prompts” the top keyword.

The route down through the categories is shown at the top each time so you can go back up a level if you want without going right back to the start.

I’ve only recently come across this keyword tool and think it’s fabulous and very easy to use. Well worth spending an hour or two on doing a little digging and coming up with a list of keywords and then from that a list of possible titles.

Get over there and start researching!

Dan Goodwin
Creativity Coach

web: http://www.CoachCreative.com
blog: http://www.CoachCreative.com/blog
space: http://www.CoachCreativeSpace.com

Gee, Dan. Looks like you’ve written another great article right here! Thanks for the tip!

May 27

Rapid Article Writing Strategies

May 24

Article Writing Tip to Get You Going & Keep You Going

Article Writing Secrets - A Simple 4 Step Formula
for Writing Lots of Great Articles
lk article challenge, article marketing, jeff herring, by Jeff Herring

Many people wonder, “How am I going to write my first article? How am I going to write enough to make this worthwhile to get enough traffic?”

Here’s how. I’m going to give you five simple words. It’s a four-step formula. The first step has one word. The second step has one word. The third step has two words. The fourth step has one word.

Step 1: Begin

Remember, I told you this was simple and powerful and profound when you use it. Just begin, start. Write your first article and get it out there. So start, begin. You’ve got to if you’re going to do anything with this.

Write this down, especially you perfectionists out there.

You don’t have to be great to start, but you have to start to be great.

Get going!

Step 2: Continue

After you’ve begun, continue. What I have found to be very very true now that I’ve been doing it for many years is that writing is not hard. It’s sitting down to write that can be difficult, in the midst of everything else going on and how good we are at putting things off. That’s the other twin of the two P’s - perfectionism and procrastination. So after you’ve started, continue. That’s why when I send out those emails about write your first article, the subject line is “Write your first or next article this weekend or today.”

So begin…continue (that means you stay in the flow). Here’s what will happen to you. I want you to watch for it. I want you to trust that it’s coming. I want you to anticipate it and I want you to grin when it comes.

Once you’ve begun and once you continue to stay in the flow, here’s Step 3.

Step 3: Article eyes

You will begin to see, if not the entire world and everything in it that you experience, but at least your niche through article eyes.

Once you get into the flow of this - you don’t have to do it full time and live it, eat it, breathe it, living like I do - just start and just stay in the flow, continue, and you’ll begin to see at least your niche, your area of expertise, through article eyes.

Step 4: Article-ize

Step 4 is a little corny but it works, because when you start and when you continue and when you’ve been able to see the world through article eyes, you’re able to do Step 4, which is article-ize your experiences, your niche, what people say to you, what people ask you.

I challenge you, I dare you to take me up on this and do this - begin, continue - and watch what happens when you start to see things and think “I can write an article about that.” I want you to grin when it comes and send me an email.

May 23

How to Write a “Traps” Article

mouse trapHello, and welcome to Day 23 of the Lieurance-King Spring 2009 Article Challenge.

If you’re like most people, you’ve read at least a few articles that warn readers about some sort of trap. In a “traps article,” your introductory paragraph should explain the specific traps that many people fall into regarding some specific event or situation.

To learn more about writing a “traps” article, get our free e-course called 21 Tips - A 21-Day Course in Effective Article Marketing. You’ll learn how to write a traps article among many other types of articles that will drive traffic to your website and/or blog.

May 22

Article Marketing Tip: Provide a Steady Stream of Articles

Welcome to Day 22 of the Lieurance-King Spring 2009 Article Challenge!

Here’s today’s tip:

Try to provide a steady stream of articles (one a day or one every few days) to article directories. Don’t worry about writing dozens of articles and submitting them all at once. Slow and steady wins the race here, too.

Sometimes we can get so caught up in this challenge, we forget what our actual goal is in writing and submitting to article directories.

Our actual goal is - driving more traffic to our websites and blogs.

The best way to do that with articles for article directories is to provide a steady stream of articles rather than submitting dozens at a time and then not submitting any more for weeks or even months.

marathonThink of it this way - article marketing is like a marathon, not a sprint.

Start off too quickly and you might lose energy before you finish the race.

But pace yourself, and continue on slow and steady, and you’ll get to the finish line.

In this case, that means you just need to keep writing and submitting an article or two on a regular basis.